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Successfully Plan, Manage & Evaluate Marketing Projects of Any Size or Difficulty

Learn to turn out marketing campaigns more effectively, on time, and within budget with this in-depth course. In addition to project planning, management, and evaluation, you’ll dive into important skills like risk management and mitigation, market research, data analytics, and more. You’ll even study the ultra important process of building and presenting a marketing proposal.

  • Study marketing project management w/ 18 lectures & 3 hours of content
  • Understand how to plan, breakdown & evaluate a course
  • Start analyzing & mitigating risk
  • Study project management methodologies
  • Monitor project progress
  • Present data & build business case studies

Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston, and Portsmouth to mention just a few.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Instant digital redemption
Project Management in Marketing - Intro
  • Intro What is a project
  • The Project Life-Cycle
  • Key project management disciplines
The Project
  • Project scope
  • Project planning
  • Work breakdown structure
  • Using charts in projects
  • Progress monitoring
  • Post-project evaluation
  • The role of a project manager
  • Project management methodologies
  • Using data and information
  • Market research
  • Financial analysis and business cases
Risk Management
  • Overview of risk
  • Risk identification
  • Risk management
  • Project management in marketing

Newze is an Official SKILLWISE Affiliate Partner

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